Artificial intelligence (AI) and machine learning are outstanding tools that many digital marketers use as a way to boost their efficiency and optimize their marketing strategy. In fact, 80% of experts in the industry implement AI in their online marketing. It can feel like the world of AI is expanding by the second, especially with all of the ground-breaking technology emerging, which is why the AI market is expected to reach over $107.5 billion by 2028. However, as a franchise system, using this technology, even for what seems like small tasks, can make a significant difference in your online content. An example can be with the use of ChatGPT.